The Complete Plan Guide
Every feature. Explained in plain English.
No jargon, no fine print. Here's exactly what each DBA Outstanding plan includes, what we actually do, and why it matters for your business.
Every new subscription includes a one-time $297 onboarding & setup fee
We build, write, and launch everything for you — profile, SEO, socials. Founding Members (first 25 businesses) get the fee waived. Annual billing saves 20%. No contracts; cancel anytime.
Starter
$197/moPerfect for businesses ready to be found — Get Found. Get Seen. Get Booked.
Optimized DBA Outstanding Profile
Your profile is your storefront on the directory. We don't hand you a blank form — we build it for you.
Professional profile setup & copywriting
What it is: Our team writes your business description, tagline, and service list for you, based on a short intake about your business.
Why it matters: Most owners write two rushed sentences about themselves. Professional copy is the difference between a profile people skim and one that makes them call.
Keyword-optimized business description
What it is: We research the exact phrases customers type when looking for a business like yours, and weave them into your profile text.
Why it matters: The directory's search — and Google — match on words. If your profile doesn't contain the words people search, you don't show up.
Up to 10 business photos
What it is: Upload up to 10 photos: your space, your work, your team. We help you pick the strongest ones.
Why it matters: Listings with strong photos get dramatically more clicks and calls than text-only listings. People buy with their eyes first.
Hours, location, contact info management
What it is: We keep your hours, address, phone, and booking links accurate and up to date — including holiday hours.
Why it matters: Wrong hours are the #1 reason customers leave a bad review. Accurate info also feeds Google and map apps.
“Verified Black-Owned Business” badge
What it is: After we verify ownership, your listing carries the verified badge everywhere it appears.
Why it matters: Customers come to DBA Outstanding specifically to support Black-owned businesses. The badge is instant trust — and it's the reason they're here.
Local SEO Setup & Optimization
SEO means showing up when someone nearby searches for what you do. This is the groundwork.
Google Business Profile claimed & optimized
What it is: We claim (or fix) your Google Business Profile — the box that appears on Google Maps and search — and complete every field.
Why it matters: For local searches, the Google Business Profile is often seen before your website. An incomplete one quietly costs you customers every week.
Local citation building (25 directories)
What it is: We list your business, with identical details, on 25 reputable directories and map services.
Why it matters: Google trusts businesses it sees consistently across the web. Each consistent listing is a vote that says you're real and established.
NAP consistency audit
What it is: NAP = Name, Address, Phone. We hunt down old or wrong versions of your business info across the web and correct them.
Why it matters: Conflicting addresses or old phone numbers confuse Google and customers alike — and can push you down in local results.
Keyword research for your category
What it is: We identify the search terms that actually bring customers in your category and city, and build your presence around them.
Why it matters: Guessing at keywords wastes months. Research tells us exactly where the demand is so every effort points at real searches.
Social Media Profile Setup (3 Platforms)
We get your social presence looking like a business worth hiring — on the three platforms that fit you best.
Facebook, Instagram, LinkedIn (or TikTok)
What it is: We set up or overhaul three social profiles — Facebook and Instagram plus LinkedIn or TikTok, whichever fits your audience.
Why it matters: Customers check socials before they buy. An active, professional profile is proof of life; an abandoned one is a red flag.
Branded cover photos & bio copy
What it is: We design cover images and write bios that match your brand across all three platforms.
Why it matters: Consistent branding makes a small business look established. Mismatched, blurry profiles make it look improvised.
Initial content strategy consultation
What it is: A one-on-one session where we map out what you should post, how often, and what to say — a plan you can actually follow.
Why it matters: Most owners stall because they don't know what to post. A concrete plan turns social media from a chore into a habit.
Review Management System
Reviews are the new word of mouth. We give you a system, not just good intentions.
Review request templates (email + SMS)
What it is: Ready-to-send messages that ask happy customers for a review at the right moment, by email or text.
Why it matters: Happy customers rarely review unless asked. A simple, well-timed ask is the single most reliable way to grow your rating.
Response templates for positive & negative reviews
What it is: Professional, human-sounding replies for every situation — including how to handle a bad review with grace.
Why it matters: Future customers read your responses as much as the reviews. A calm, caring reply to criticism often wins more trust than a five-star rating.
Monthly review summary report
What it is: A monthly snapshot: new reviews, average rating trend, and anything that needs your attention.
Why it matters: You can't fix what you don't see. The summary keeps your reputation on your radar without you having to chase it.
Monthly Performance Report
Every month, a plain-English report on what your marketing actually did.
Profile views, search appearances, clicks
What it is: How many people saw your profile, what they searched to find you, and how many called, clicked, or booked.
Why it matters: These numbers tell you whether visibility is turning into real customer interest — the only thing that matters.
Review summary
What it is: Your latest reviews and rating trend, folded into the same report.
Why it matters: Visibility and reputation move together; seeing them side by side shows the full picture.
Competitor snapshot
What it is: A quick look at how comparable businesses in your area are showing up online.
Why it matters: Knowing what competitors do well (and badly) shows you exactly where the openings are.
Next-month recommendations
What it is: Three concrete things to do next month, prioritized by impact.
Why it matters: Data without a next step is trivia. You always know what we're doing and why.
Professional
$497/moMost popularFull digital marketing management — Your Marketing Team. Without the Payroll.
Everything in Starter, plus:
Google Business Profile Management
Starter sets up your Google presence; Professional runs it for you, every week.
Weekly posts & photo updates
What it is: We publish a post and fresh photos to your Google Business Profile every week.
Why it matters: Google rewards active profiles with better placement in Maps and local search. An active profile also signals to customers that you're thriving.
Q&A and review responses
What it is: We answer customer questions and respond to reviews on Google on your behalf, in your voice.
Why it matters: Fast, thoughtful responses convert browsers into buyers — and most owners simply don't have time to keep up.
Insights tracking
What it is: We monitor how people find you on Google: searches, map views, calls, direction requests.
Why it matters: This is the clearest signal of local demand. We use it to double down on what's working.
Google Ads — $200/mo Included
Real advertising budget, managed by professionals, included in your plan — not billed on top.
Campaign setup & keyword targeting
What it is: We build search campaigns targeting the exact phrases customers use when they're ready to buy in your area.
Why it matters: Ads put you at the top of search results today, while SEO builds over months. Targeting buyers — not browsers — is what makes the budget pay for itself.
Ad copywriting & A/B testing
What it is: We write multiple versions of your ads and continuously test which ones get more clicks and calls.
Why it matters: Small wording changes can double results. Testing means your ads get better every month instead of going stale.
Monthly ROI reporting
What it is: A clear report: what was spent, how many clicks, calls, and customers it produced.
Why it matters: You should never wonder whether ads are working. We show you the return in plain numbers.
12 Social Posts / Month
Your socials stay alive and on-brand without you lifting a finger.
Custom branded graphics
What it is: Twelve designed posts per month in your brand colors and style — not generic templates.
Why it matters: Consistent, professional visuals are what separate businesses that look established from ones that look hobbyist.
Captions & hashtag strategy
What it is: Every post comes with written captions and researched hashtags for reach.
Why it matters: The right words and tags put your posts in front of people who don't follow you yet — that's how audiences grow.
Scheduling across platforms
What it is: Posts go out automatically at the times your audience is most active, across your platforms.
Why it matters: Consistency is everything on social. Scheduling means it happens even during your busiest weeks.
Bi-weekly Strategy Calls
A real strategist who knows your business, every two weeks.
Dedicated strategist
What it is: One person owns your account and learns your business, your market, and your goals.
Why it matters: You'll never re-explain your business to a stranger. Continuity is what turns marketing from random acts into a strategy.
Campaign reviews
What it is: Every call walks through what's working, what isn't, and what we're changing.
Why it matters: Marketing should never be a black box. You see the reasoning behind every dollar.
Growth roadmap
What it is: A living plan for the next quarter: priorities, targets, and the steps to hit them.
Why it matters: Businesses with a roadmap grow on purpose. Everyone else grows by accident — or doesn't.
Reputation Monitoring
We watch your reputation around the clock so a bad review never sits unanswered.
Real-time review alerts
What it is: The moment a review appears anywhere that matters, you and our team know about it.
Why it matters: Speed changes outcomes. A fast, gracious response to a bad review can neutralize it; a week-old one festers.
Fake review flagging & removal requests
What it is: We identify fraudulent or malicious reviews and file the formal removal requests with each platform.
Why it matters: Fake reviews are a real attack vector, and platforms do remove them — but only if someone files the right paperwork. We do.
Featured listing placement
What it is: Your business gets featured placement in DBA Outstanding directory search and category pages.
Why it matters: Featured listings are seen first. In a directory, position is visibility — and visibility is customers.
Enterprise
$997/moTotal domination for growing businesses — Own Your Market. Every Location.
Everything in Professional, plus:
Multi-Location Management
For brands with more than one door, we run every location as one coordinated presence.
Up to 5 locations
What it is: All your locations — up to five — managed under one plan, one team, one report.
Why it matters: Agencies typically charge per location. One plan for five locations is where Enterprise pays for itself.
Location-specific SEO
What it is: Each location gets its own local keywords, citations, and Google presence for its area.
Why it matters: Customers search by neighborhood, not by brand. Each location has to win its own local battle.
Unified reporting
What it is: One report showing all locations side by side, plus per-location detail.
Why it matters: You instantly see which locations are thriving and which need attention — no spreadsheet assembly required.
Custom Website Development
A real website, built for you and maintained by us.
Designed and built for conversion
What it is: We design and build a custom site whose every page is engineered to turn visitors into calls and bookings.
Why it matters: A pretty site that doesn't convert is a brochure. A conversion-built site is a salesperson that never sleeps.
Booking & payments integration
What it is: Customers can book and pay directly on your site, connected to your existing tools.
Why it matters: Every extra step between 'I'm interested' and 'I booked' loses customers. Removing friction is the cheapest revenue there is.
Ongoing updates
What it is: We handle changes, new content, and maintenance — you never touch a plugin or a hosting panel.
Why it matters: An outdated site quietly erodes trust. Ongoing care keeps it fast, secure, and current without becoming your second job.
Video Production
Professional video, every month — the format every platform rewards most.
1 professional video per month
What it is: A finished, polished video each month: a promo, a behind-the-scenes, a customer story — whatever serves the strategy.
Why it matters: Video gets more reach and engagement than any other format on every major platform. Consistency is what almost no small business can do alone.
Scripting, filming & editing
What it is: We handle the whole pipeline: concept, script, shoot direction, and editing.
Why it matters: The reason owners don't do video isn't ideas — it's the production burden. We remove it entirely.
Optimized for social & ads
What it is: Each video is cut and formatted for the platforms and ad placements where it will run.
Why it matters: A video formatted correctly for each platform performs multiples better than one file posted everywhere.
Google Ads — $500/mo Included
A serious monthly ad budget with advanced campaign management.
Advanced campaigns
What it is: Beyond basic search ads: multiple campaign types working together across the customer journey.
Why it matters: Larger budgets unlock strategies small budgets can't run — capturing customers at every stage, not just the final search.
Retargeting
What it is: Ads that follow people who visited your site or profile but didn't buy, bringing them back.
Why it matters: Most people don't buy on the first visit. Retargeting recovers the revenue that would otherwise walk away.
Conversion tracking
What it is: Every call, booking, and purchase traced back to the exact ad and keyword that caused it.
Why it matters: This is how we know precisely which dollars make money — and shift budget toward them every month.
Dedicated Account Manager
A senior point of contact whose job is your growth.
Weekly 1:1 strategy sessions
What it is: A standing weekly call with your account manager to review performance and plan ahead.
Why it matters: Weekly cadence means problems get caught in days, not months — and opportunities get acted on while they're hot.
Priority support
What it is: Your requests jump the queue, with same-day responses during business hours.
Why it matters: When something urgent happens — a PR moment, a sudden issue — waiting in a ticket queue isn't acceptable at this level.
Quarterly business reviews
What it is: A deep-dive every quarter: results vs. goals, market shifts, and the strategy for the next quarter.
Why it matters: This is where marketing connects to your actual business goals — revenue, expansion, hiring — not just clicks.
Still deciding?
Talk to us — we'll tell you honestly which plan fits, even if it's the smallest one.