Our Story
The Black dollar is powerful. Spend it with intention.
We built DBA Outstanding because too many incredible Black-owned businesses are invisible online — buried by bigger budgets and broken review sites.
From the Founder
“We build businesses up. Period.”
I watched friends pour everything into their businesses — and watched one troll review or a bigger competitor's ad budget wipe them off the map. That's not okay. DBA Outstanding is the platform I wish they'd had: a directory that celebrates us, and a marketing team that fights for us.
— Mo Newton, Founder
2,400+
Businesses Listed
50
States Covered
98%
Client Satisfaction
2025
Founded
What We Stand For
Excellence
We only work with businesses committed to outstanding service.
Protection
We defend your reputation. No troll reviews. No unfair attacks.
Community
Every dollar in our ecosystem circulates in the culture.
Meet the Team
Built by marketers, not techies.
Mo Newton
Founder
Ayanna Brooks
Digital Strategist
Darius Cole
Graphic Designer
Simone Hayes
PR & Content
Terrell King
Web Developer
Nia Johnson
Community Manager