SEO
Local SEO 101: How Black-Owned Businesses Win Google
DBA Outstanding Team · Oct 8, 2026 · 7 min read
The exact steps we use to move clients from page five to the map pack.
Why local search matters
Over 40% of searches have local intent. If you're not showing up when someone types “near me,” your competitors are collecting customers that should be yours.
Claim and polish your profile
Your Google Business Profile is your digital storefront. Fill out every field, upload fresh photos monthly, and pick the most specific category available.
Consistency is currency
Your name, address, and phone number need to match everywhere — your site, directories, and social. Inconsistency quietly kills rankings.
Reviews fuel the engine
Ask every happy customer, respond to every review, and never argue in public. Volume and recency matter as much as stars.
